Presidential Brands 2008 Releases Study on Brand Equity of Republican Candidates
Perceptions of the leading contenders for the 2008 Republican presidential nomination include Rudy Giuliani as an American Icon, John McCain as an American Hero, and Mitt Romney as an American Idol. Those are among the findings of Presidential Brands 2008, a brand study of the 2008 Republican candidates for president. The strength of the Giuliani […]
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